Tag Archives: Lisa Raymond

SEO: On-Page and Off-Page Inbound Strategies

As has been demonstrated in the past 4+ years, offline marketing alone should not be the start-and-stop end of any company’s marketing. Combining offline with new online marketing strategies and good blogging practices will help separate my company from others in my industry as well as ranking my website higher in Google, being viewed by those ready to engage (buy) my services. Continue reading

Summary: Facebook Fan Pages and LinkedIn Groups

Social media platforms should be used for engagement and communication rather than outright selling. Through the use of relevant content, business owners and brands have an opportunity to inform and educate their customers on new products and services, thus influencing buying decisions based on relevance and thoroughness of information and perception of expertise. Continue reading